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Tag Archives: Writing

Books to read…

The following list are recommended by Daniel Pink and his readers in his book, “Drive”.  First, if you haven’t read Pink’s book, put it at the top of your list.  Because I love the insights and strategies Pink submits, I am definitely going to try to read some, if not all, of these books.  If you have any insight about which ones I should read first, I welcome your feedback.

Daniel Pink - PopTech 2007 - Camden, ME

Daniel Pink – PopTech 2007 – Camden, ME (Photo credit: Kris Krug)

Pink’s Reader’s Recommendations:

  1. The Talent Code – Daniel Coyle (This was just recommended to me by a friend)
  2. Encore – Marc Freedman
  3. Rework – Jason Fried and David Heinemeier Hansson
  4. Linchpin – Seth Godin (I love this author and blogger – This may top my list)
  5. Just Listen – Mark Goulston
  6. Switch – Chip Heath and Dan Heath
  7. Delivering Happiness – Tony Hsieh
  8. Teach like a Champion – Doug Lemov
  9. Mastery – George Leonard
  10. Employees First, Customers Second – Vineer Nayar
  11. How full is your Bucket? – Tom Rath and Donald O. Clifton
  12. Wellbeing – Tom Rath and Jim Harter
  13. Learned Optimisim – Martin E. P. Siligman
  14. Do More Great Work – Michael Bungay Stanier
  15. Start with Why – Simon Sinek
  16. The Motivated Student – Bob Sullo
  17. Good Boss, Bad Boss – Bob Sutton
  18. Intrinsic Motivation at Work – Kenneth W. Tomas
  19. Wooden Leadership – John Wooden and Steve Jamison

Pink’s Recommendations:

The reason I am putting two of the books at the top of my list is because I have heard a few people talking about them.  I suppose this is why I read most of the books that I do-either recommendation, talk around the water cooler, they are on a list for school, and now because they are on a list from an author who I respect and enjoy reading.

Personally, I would add Freakonomics, SuperFreakonomics, Blur, and any books that Malcolm Gladwell or Seth Godin wrote to this list.

 

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If you don’t consider “The Cutoff” you’ll hate yourself later

This is important if you are a blogger and you use Facebook to publish.  After the Headline of your article, the next most important characters you write are the following 280.  This is the “Facebook Cutoff”.  Without getting people interested in your article in this amount of time they are not going to click on the link to see the rest of your article and hopefully peruse (read intensely) through your blog.

So, how do you do it?

Put the important information up front.  Newspapers have been doing this for a long time, you can too.  Look back at an article to see how they are doing it.

Don’t tell people something they already know.  Why do they need to read the rest of the article if everything they are seeing is something they have already read before or is something they concluded about themselves.

Now, here is the interesting part: Test to see the sentence getting cut off at 280 characters is leaving someone yearning for more. Test the length in Facebook. Have you done so well that you have put ALL the important information in the first 280 characters that readers do not feel they need to read any further to gain insight?  If so, rework the article.

Finally, do something I didn’t do in this articles headline, and ask a question.  It might generate people commenting on the article, as they have thought about their response since they read the title.

 

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Cheap ways to master the universe

These are some ways that I am planning to master the universe.  You can steal, borrow, appropriate and copy any that you see fit.  A couple things seem to be in my future:

  • a book – most probably an ebook – coming soon – gonna read more about some ideas for marketing it here from Seth Godin’s “Ideavirus” (a free book that you can buy – I might try this myself – you should too)
  • a domain name – toying with a “.me” as the suffix and have a pretty good idea what it will be called.  I will get it from godaddy.com as they seem to have worked well in the past for domain name forwarding.¹
  • logging, creating, showcasing more of my artistry – I am good.  I have good ideas.  I actually was allowed into OCAD for 5 years because they thought so too.  I will probably do that starting right here on the site with some of the logos and designs I have made with hopefully a lot more to come
  • working through education towards working anywhere, any time, and most probably about any thing – I don’t want to be limited by any of the aforementioned factors: place, time, confines of job description, so I am plotting ways to do this – one way is hopefully through developing online resources
  • (slick) business cards – gotta have em – plus you can feel cool giving them out – ooh, and designing them.

¹ Since writing this post I have created this blog through WordPress.com.  It allows you to buy and link a domain name really easily to your site.  The drawbacks are that you do not have complete control over the look and addition of plug-ins or widgets.  The advantages are that you will probably get higher hits to your blog sooner, it is all-in-one, which means it is easier, and you have support from WordPress.com.  This is something I did not find with Orgfree.com.  Too bad.

 

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A New World Order: Short. Thoughts.

Two friends of mine have iterated the sentiment that ‘long copy’ might be a thing of the past. We are writing for new readers: SMSers & smart phone (both 420 characters), tablet, and netbook readers, Twitter (140 characters), Google meta-tags with their overview of websites (233 characters), Facebook status updates (changed from 160 to 420 characters), MSN updates 128 characters) and more. We are limited with characters. Therefore, we need to

Get to the point!

My friend, Christina Arenth, writes, “My favorite history writing professor always told us that if we couldn’t say it in two pages, we didn’t have any idea what were talking about”.

Another friend, Aloha Lavina, who used to be a journalist and now writes for a blog, was talking to me the other day and mentioned that Newspapers need to write in shorter format. She said, people don’t want to read long jargon anymore. Today is the day of single sentence paragraphs.

Short. Succinct. Just like this article.

Read more about this here

 

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