RSS

If you don’t consider “The Cutoff” you’ll hate yourself later

07 May

This is important if you are a blogger and you use Facebook to publish.  After the Headline of your article, the next most important characters you write are the following 280.  This is the “Facebook Cutoff”.  Without getting people interested in your article in this amount of time they are not going to click on the link to see the rest of your article and hopefully peruse (read intensely) through your blog.

So, how do you do it?

Put the important information up front.  Newspapers have been doing this for a long time, you can too.  Look back at an article to see how they are doing it.

Don’t tell people something they already know.  Why do they need to read the rest of the article if everything they are seeing is something they have already read before or is something they concluded about themselves.

Now, here is the interesting part: Test to see the sentence getting cut off at 280 characters is leaving someone yearning for more. Test the length in Facebook. Have you done so well that you have put ALL the important information in the first 280 characters that readers do not feel they need to read any further to gain insight?  If so, rework the article.

Finally, do something I didn’t do in this articles headline, and ask a question.  It might generate people commenting on the article, as they have thought about their response since they read the title.

Advertisements
 
 

Tags: , , ,

One response to “If you don’t consider “The Cutoff” you’ll hate yourself later

  1. Matt

    May 8, 2011 at 2:01 am

    Took me time to read all the comments, but I really enjoyed the write-up. It proved to become Pretty useful to me and I am positive to all the commenters here Its always great when you can not only be informed, but also entertained Im certain you had fun writing this write-up.

     

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: