What happens when we change the look of a website?

28 Mar

Just did it…now thinking about the following now:

  • User Experience: The user experience can be improved or worsened depending on the changes made. If the changes are done well, users may find it easier to navigate and find what they are looking for. However, if the changes are confusing or make it difficult to find information, users may become frustrated and leave the site.
  • Brand Perception: The look of a website can affect the perception of the brand. If the new design aligns with the brand identity and values, it can enhance the brand perception. However, if the design is too radical or inconsistent with the brand, it can have a negative impact.
  • Search Engine Optimization (SEO): Changing the look of a website can also affect its SEO performance. If the new design is not optimized for search engines, it can cause a drop in traffic and rankings. On the other hand, a well-designed website can improve the user experience, increase engagement, and ultimately boost SEO.
  • Conversion Rates: A new website design can impact conversion rates. If the design is visually appealing and engaging, it can encourage users to stay longer on the site and convert. However, if the design is not optimized for conversions, it can lead to a decrease in conversion rates.

So, what do you think of the new look?

I am considering a large overhaul of the whole site soon.

Tom J.


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